Waitrose Gives Top Tips

clare photo2The importance of suppliers trying to see things through the retailers’ eyes was one of the key messages that members of BAMA at the 2014 Forum heard when Clare Norman, Waitrose Technical Manager for Household, Baby & Pets, presented her topic – ‘The future of aerosols – a retailer perspective’.

Ms Norman explained that Waitrose customers expect the stores to offer something different, so suppliers need to think of the bigger picture.  One way for suppliers to succeed is by offering something exclusive in the UK – perhaps selling the same concept in Europe but allowing Waitrose to offer that point of difference.

The presentation covered a number of retail topics including the importance of keeping the aerosol offer compelling, to keep up with customer expectations, through differentiation whilst minimising the impact of legislation and environmental perceptions.

She highlighted the ethos behind Waitrose, and went on to discuss challenges faced by the retailer and aerosol manufacturers, including the transportation of aerosols becoming more complex and the requirements of additional legal text on product.

Ms Norman said that new initiatives in aerosols will always be considered if the offer is compelling. “The challenges of increased and complex legislation regarding the transport of aerosols from the EU can be viewed as beneficial to UK manufacturers of aerosols selling in Britain.  This benefit should be maximised when talking to Waitrose as the Company is particularly interested in responsible sourcing, and sourcing from the UK,” she told BAMA members and their guests at the Forum.

The presentation also stressed that retailers were now keen to help act as the customers’ conscience. “The industry should all play their part in promoting to consumers that empty-aerosols are recyclable by looking to carry the message on packs and in-store,” Ms Norman advised.

Clare Norman represents Waitrose on The BAMA Retail Liaison Group which consists of technical representatives from many of the UK’s major retailers including several of the largest grocery, pharmacy and DIY groups. rackspace cloud . color palette .

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