Media Information
Aerosols are in vogue - and have been since the 1950s
23/11/2006
“Aerosols are officially ‘cool’ according to some of the UK’s leading fashion and beauty pundits.” So says Caroline Fuller, Communications Manager at BAMA – the British Aerosol Manufacturers’ Association.
Under the headline ‘First Class’, Vogue magazine’s 90th birthday issue (December 2006) introduces its page of just 21 essential beauty products and formats by saying: ‘These relatively recent inventions have revolutionised our beauty regimes.’
In a time-line that starts in 1904, the heady arrival of hairspray is cited along with the invention of aerosols generically in around 1950. The UK patent for the aerosol was granted in 1928.
The devil may wear Prada, but real beauties, it seems, sport aerosol products. http://www.bama.co.uk/
ends
NOTE TO EDITORS
Source: page 369 of the current issue of Vogue.
BAMA facts: Hairspray first launched: 1954. Aerosol format launched: 1949/50.
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