UK aerosols filling figures up by 9%
UK aerosol fillings increased by an impressive 9 per cent compared with the previous year, latest figures* show.
Nearly 1.4 billion aerosols were filled in 2011 compared with just under 1.3 billion during 2010, according to the latest annual figures from BAMA (British Aerosol Manufacturers’ Association).
The data, released today (Thursday 26th April 2012) by the trade body, highlights the continuing success of this unique packaging format. The results are particularly gratifying for the aerosol industry which, like many other sectors, has been operating against a background of challenging trading conditions.
Overall, most UK aerosol sectors showed an increase, with air fresheners and personal care maintaining high filling figures and remaining the main driver of growth in the sector.
Antiperspirants, deodorants and body sprays rose from 593 million units to 647.6 million aerosols filled, an increase of 9 per cent. Hairsprays and hair mousses rose from 81.7 million to 89.8 million, a rise of 10 per cent y.o.y. Whilst not all destined for the UK consumer, the trend of continued innovation and advertising spend combined with fashion trends such as the increasing demand for dry shampoos, has influenced overall demand.
The air freshener category, already a strong sector, was especially buoyant with 18 per cent y.o.y. growth from 154 million in 2010 to 182.4 million in 2011 accelerating up from the growth of 5% for the previous year. Cleaning products also enjoyed rapid growth during 2011. Bathroom and kitchen, again a small category, rose by 148% reflecting importation of filling from overseas fillers, whilst oven cleaners rose 3 per cent and ‘other household’ such as glass and carpet cleaners and DIY products by 6 per cent. Also in the household category, waxes and polishes showed a 4 per cent growth, from 29 million units to 30.1 million aerosols.
Other personal care products of note were sun tan and bronzing aerosols which, whilst a relatively small category, saw 160 per cent growth. ‘Other’ personal products rose by a healthy 28 per cent from 18.8 million to 24 million units. Shaving products continue to make an important contribution, but remained stable with a modest increase to 199.6 million units filled in 2011 – up just 1 per cent from the previous year.
Perfumes and colognes performed particularly well, nearly doubling from 5.1 million units (2010) to 10 million units (96 per cent growth) primarily driven by strong export sales.
Other sectors of note include shoe and leather cleaners up from 1.8 million units (2010) to 2.1 million units – a growth of 16 per cent; whilst starches were up by over 10 per cent from 3.5 million units to 4.7 million units.
Although overall the aerosol fillings sector is doing very well, growth was not universal: insecticides and industrial products were down. Insecticides fell from 12.9 million (2010) to 10.3 million (-20 per cent) and industrial aerosols were down from 15.3 million (2010) to 13.5 million (-11 per cent).
Dr. John Morris, Chief Executive of BAMA, said: “These latest figures are particularly pleasing and it is splendid that BAMA can report such strong growth in its 50th anniversary year (2011). The sector shows not just resilience but firm growth. To have achieved such growth when the financial climate and consumer spending make for tough trading is testament to the strength of the aerosol format, which deliver products efficiently and sustainably.
“The figures indicate that many strong sectors including, air fresheners and personal care products in particular, continue to grow, despite starting from a high base. Innovation also seems to be paying dividends with newer sectors such as sun tan and bronzing and perfumes growing extremely well to meet consumer demand”.
He added: “We can be especially confident in these figures as they account for virtually all manufacturers and fillers in the UK. BAMA continues to actively promote the recycling of used, empty aerosols, with the success of our long-term recycling campaign helping to persuade over 87 per cent of local authorities to undertake recycling of empty aerosols at the kerbside.”
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NOTES TO EDITORS
*You are welcome to cite any data quoted here providing that BAMA is credited as the source.
For further press information or interviews with Dr. Morris please contact:
Gill Shaffer or Jo Jacobius
020 8347 8206
e-mail: firstname.lastname@example.org or email@example.com
DOI: April 2012