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The Can Do Awards - Best Local Authority Aerosol Recycling Campaign
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Recycling Artwork
Kerbside Collection Labels
The Can Do Awards - Best Local Authority Aerosol Recycling Campaign
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Bradford Metropolitan District Council has been crowned the first winner of the 'Can Do Awards' 2009 for spreading the word about aerosol recycling. Bradford's aerosol recycling communication campaign was considered the best from a shortlist of four finalists - the three runners-up being Wigan Council, Scarborough Borough Council, and Stockport Council.
British Aerosol Manufacturers' Association (BAMA) and LAWR, launched the campaign aimed to recognise best practice and imaginative ways in which councils can communicate the aerosol recycling message to householders. The awards presentation took place at the exclusive Mosimann's restaurant in London last month, where representatives from all four councils attended.
Upon winning the award, Bradford Metropolitan District Council received an engraved trophy and a framed certificate, with the three runners-up each receiving a framed certificate. Bradford council's marketing officer Tracey Thackray said: "It is great news that we have won an award for our work in encouraging people to recycle more things such as aerosols. The campaign lets residents know about the things that often get overlooked when recycling - such as aerosols. This award recognises the hard work and team effort put into communicating the recycling message across the Bradford district."
Bradford's recycling campaign, which covers aerosols, is called 'Did You Know?' and is specifically targeted at committed recyclers across the Bradford district. The council wanted to ensure that residents recycled 'one more thing' in their kerbside recycling bins and empty aerosol cans were heavily promoted as one of the items that are often overlooked by householders when it comes to recycling.
The four short listed entries (Wigan Council, Scarborough Borough Council, and Stockport Council and Bradford Metropolitan District Council) all had varied budgets ranging from £130k to £80. Generating key recycling messages all short listed councils promoted aerosol recycling, increasing consumer awareness.
According to the competition judges, the winner’s key message of recycling empty aerosols was well communicated - Bradford kept the message simple despite its relatively large-scale promotional campaign and budget. The planning of the campaign was exceptionally thought-out and executed and the judges were particularly impressed that although the campaign was only a third of the way through at the time of submitting the entry, a significant amount of evaluation on its progress and outcomes had already been carried out.
Winners: Bradford
Pictured (l-r) Maxine Perella, Editor, LAWR, Sarah Davies, Bradford recycling officer, Ben Cordingley, Bradford Recycling Officer, Tracey Thackray, Marketing Officer Recycling and Sue Rogers, Director, BAMA.
Click here to read the full story and see Bradford's Key Facts
Runners Up: Wigan
Wigan Council Key Facts
Targets: 138,000 households.
Launched: 1st January 2007 - present
Promotion of the campaign includes: Leaflets, bin and bank stickers, new signage, radio adverts, news stories, website, recycling roadshows, internal magazines, external magazines, external booklets and Wigan Athletic Football Club. The campaign has been measured and evaluated since its launch.
Pictured (l-r) Gail Robinson, Wigan Waste Disposal and Recycling Manager, Maxine Perella, Editor of LAWR and Sue Rogers, Director, BAMA.
Runners Up: Stockport:
Stockport Council Key Facts
Name of Campaign: ‘One More Thing’
Launched: June 2008 - current
Promotion of the campaign includes: national recycle week used 4 foot aerosols to remind consumers that empty aerosols can be recycled the at kerbside and at recycling sites.
Pictured (l-r) Eleri Jones, Stockport Recycling Officer, Maxine Perella, Editor of LAWR and Sue Rogers, Director, BAMA
Runners Up: Scarborough:
Scarborough Borough Council Key Facts
Title: Recycle Your Five A Day
Targets: 54,000 households
Launch: Recycle Now Week 2009
Promotion of the campaign will include: local media, Parish Councils, Councillors, Schools and other stakeholders, creative photography.
Pictured (l-r) Sue Rogers, Director, BAMA, Alyson Readman, Scarborough Recycling Communications Officer, Donna Gaddass, Scarborough Recycling Team and Maxine Perella, Editor of LAWR
For more information regarding the 'Can Do Awards' 2010 - email fionamckenzie@bama.co.uk
Support For Local Authorities
If you are including aerosols in your recycling scheme, see below for materials (pictures, text, label artwork) to help you promote it to householders.
If you are not already including aerosols in your recycling scheme then the information below explains how to go about it:
Markets exist for the materials recovered from recycling aerosols, which can add revenue to your recycling schemes (as valuable commodities in their own right) and avoid landfill costs and taxes:
- Steel Aerosols are accepted by many secondary metals dealers including CanRoute run by Corus Steel Packaging Recycling.
- Aluminium Aerosols are now accepted by Novelis Recycling and secondary metals dealers.
Empty aerosols may be included in the domestic post-consumer waste recycling stream as long as some basic precautions are taken.
- Leave aerosols mixed in with other metal waste - do not segregate and concentrate them.
- Ask consumers to remove loose plastic parts such as over-caps/lids.
- Educate consumers to put only EMPTY used aerosols in can banks or kerbside collections.
- Consumers must not pierce or squash the cans.
- Ensure that you are taking the usual health and safety precautions for a well run Material Reclamation Facility especially ruling out sources of ignition.
- Although a flammable atmosphere can be generated within the baler or in the finished bales, tests show that this dissipates very quickly in the surrounding air.
You Should Be Recycling Your Aerosols (PDF - 2008) to find out more about including empty aerosols in your local scheme.
Post-Consumer Recycling (PDF) which provides best practice guidelines and answers frequently asked questions.
Contact BAMA for further advice and to request (free of charge):
A4 Can bank labels - email or by telephone on 020 7828 5111.
More advice on recycling is available on http://www.recycle-more.co.uk/
Recycling Artwork
Once you have included empty aerosols in your recycling scheme, you can use the resources below to help spread the word to householders.
Text
Click here for a Microsoft Word document that provides suggested text for you to use in your leaflets for householders.
Images
If you want to include some images in your recycling campaign literature, the images below can be downloaded. Click here to request high resolution images.
Low Resolution Photos
Kerbside Collection Labels
If you are going to include aerosols in your kerbside collection schemes and want to put a sticker on the side of the box to remind householders to include them, you can request the artwork pictured below. 
Simply e-mail us if you would like EPS artowrk or call us on 020 7828 5111 and they will be sent to you.
- A4 can bank labels are available free of charge in any quantity.
Leaflets (not for householders)
The leaflet 'You Should Be Recycling Your Aerosols' can be downloaded from this site or you can receive hard copies by e-mailing us (don't forget to include your postal address) or calling on 020 7828 5111.
Guidance Documents (not for householders)
You can download the BAMA Guide 'Recycling Post Consumer Aerosols' from this site (you will need Adobe Acrobat to read this document) or request copies by e-mail or by calling 020 7828 5111.
We also have a number of health and safety reports that you may find useful. To establish which of these is the most appropriate for your needs, please contact us on 020 7828 5111.
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