Industry Awards can help business. There is no doubt about that. Achieving awards impresses customers; they reward and motivate staff; and the additional publicity can help promote your business, differentiating your brand or company from the competition. The BAMA Awards are particularly highly valued as these pick the best of the best in the UK aerosol sector.
This year the organisers have changed the Awards structure and requirements a little. The first stage – having a great potential entry – is something you’ll already have underway of course. Stage two is now the crucial factor and it’s not as easy as it sounds. There’s an art as well as a science to successful Awards’ entries. We oversea the judging and that’s not always as easy as it should be. Helping the judges understand what you do and why you’ve done it should be obvious. Many entrants, however, just fail to step back and ask some basic questions before completing the entry form.
There are 5 steps to success. Here are the main questions you should ask yourself:
What was this product created to do and why is it different?
Don’t assume it will be obvious. If the design is innovative – say so. If the product meets a hitherto unmet need, spell it out. Don’t just talk about the technicalities and the way the product operates: say how it helps the user or consumer.
What is the word or page limit for each submission?
This is crucial to help the judges to consider each entry against its competitors. So please help them by complying with the requested word limit.
Do I qualify?
Make sure the product was launched into the market sometime since 1 January 2015. You must be a BAMA member to enter. Make sure that if the project was jointly carried out with another company or individual, that you are permitted to submit this for entry and that you are happy for the publicity that will flow if you are successful.
Have I supported my entry fully?
Have you completed the title of your entry with something snappy and memorable? Did you remember to include product or pictures according to the rules stipulated? Above all, did you tell the story behind the entry? It’s useful to ask someone unconnected with the company or project to read through the draft entry just to make sure that, for someone who comes to this afresh, you haven’t made assumptions about knowledge outsiders can’t possibly have. If there is a technical aspect to the entry, spell out in plain English why your solution solves a problem as well as how. Give statistics too – these could be about the unmet need, the number of sales, production…
Have I left enough time?
Our advice is: start now. The deadline for entries is way off, you’re probably thinking. After all, it’s not until September. But wait, that is only a few short weeks away. Starting to draft your entry NOW will ensure that you give it your best shot.
That’s it. Simple. A successful entry in just 5 steps. We wish all our members luck in the prestigious 2016 Awards.
To download the entry form and rules of entry click here
If you have any questions, please contact Amy Falvey in the BAMA office.